As much of the world has come to a grinding halt, the situation around COVID-19 has exposed the weaknesses of institutions that have failed to truly invest in digital transformation strategies, while demonstrating the positive impact of those that have. While many credit unions have been actively trying to reach and support customers, their members’ expectations are increasing.
Nudge clients to set simple financial goals as life events arise and when finances are top-of-mind.
Simplify the discovery process with new clients. Nudge them to set simple financial goals that are aligned with their life stage and financial position.
DID YOU KNOW?
Clients make decisions about managing money during key life events. 50% of clients changed providers when such events occurred, like changing employers or having a baby. Effective discovery can align clients to the right services and prevent attrition down the road.