The era of one-size-fits-all digital experiences is over. Customers expect brands to tailor experiences to their unique preferences, needs, and situation — and banks and credit unions must rise to the challenge. Many banks and credit unions pride themselves on giving financial services a “human touch,” thanks to friendly and helpful branch employees. Digital personalization replicates that human touch at scale, wherever customers do their online and mobile banking.
Onboard first-time homebuyers and nudge applicants to advance in the process.
DID YOU KNOW?
For first-time homebuyers, “exceptional customer experience” is the #1 factor in their decision to choose a lender, ahead of “best rate.”