How to improve engagement
Most banking apps generate a less than 1% engagement rate
Your app is competing for attention with 300 to 5000 commercial messages received by your customers every day.
Your app is competing for attention with 300 to 5000 commercial messages received by your customers every day.
People hate to be interrupted
No one likes to be bombarded with irrelevant ads and information. After all, the average human attention span is only 8 seconds. People will only give you attention, in exchange for valuable information. Creating value for your customers is the lynchpin to building trust —the new currency.
People hate to be interrupted
No one likes to be bombarded with irrelevant ads and information. After all, the average human attention span is only 8 seconds. People will only give you attention, in exchange for valuable information. Attention is the new currency.
Stay relevant and responsive to needs and preferences
Give your customers helpful advice, offers, and recommendations when they actually need it.
Our Solution
Stop selling, start helping
Do better. Share guidance and information that adds utility to their lives. Only then will you gain their attention and earn their trust.
Better data = better engagement = better results
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Increase in view rate from a US credit union that was able to pivot in real-time
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Growth in engagement for a line of credit offer from a major North American bank
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Boost in mobile engagement for an insurance lender
Inspire
Connect your brand to a higher purpose, one that aligns with your customers values and aspirations.
Inspire
Connect your brand to a higher purpose, one that aligns with your customers values and aspirations. See how this U.S. Credit Union was able to boost mobile engagement to 30%.