Credit Cards

Improve the cardholder experience and build engagement, loyalty, and higher lifetime value.

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Drive top of wallet behavior by interacting in the moment of truth

Move beyond facilitating transactions to providing meaningful, relevant value. Remind customers to activate their card, nudge them to earn points at retailers, provide relevant offers, and more during key life moments.

Increase credit card activation rates with timely nudges.

Reduce the burden on your call center, reduce the cost of direct mail, and deliver more meaningful interactions than email.

Cardholders activated their card 5 days faster on average when they received engagement within the first 30 days of account opening.

Stimulate diversified credit card spending habits.

Incent cardholders to diversify category spend early, especially when the card becomes compartmentalized.

When cardholders use their card for purchases in more than one category within the first 30 days, it increases the likelihood that they make that card their preferred payment method.

Foster loyalty through personalized engagements.

Increase CSAT and customer lifetime value by engaging your customers with timely and relevant offers.

Smart contextual recommendations—such as sending restaurant recommendations via an app when a cardholder is near a merchant partner— can boost cardholder spend by 5 to 10 percent.

Resources For You


Survey: US Credit Union Customer Needs During the COVID-19 Crisis

As much of the world has come to a grinding halt, the situation around COVID-19 has exposed the weaknesses of institutions that have failed to truly invest in digital transformation strategies, while demonstrating the positive impact of those that have. While many credit unions have been actively trying to reach and support customers, their members’ expectations are increasing.

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Survey: US Bank Customer Needs During the COVID-19 Crisis

While many banks have been actively trying to reach and support customers, the results of this survey reveal that customers’ expectations are increasing. It also highlights the change in their expectations, app adoption, and how customers feel about the way their bank is supporting them through this crisis.

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Show your customers how their credit card provides them with more than just transactions.