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Providing real-time support to 250,000 mobile users in three months
A U.S. credit union noticed an uptick in email engagement at the start of the pandemic. It was clear to them that members were hungry for information.
Content Creation
The problem
A U.S. credit union noticed an uptick in email engagement at the start of the pandemic. It was clear to them that members were hungry for information. But this credit union’s marketing team didn’t want to spam peoples’ inboxes with emails. They needed to find another way to provide information to members.
Triggers and Segmentation
The solution
That’s when they reached out to Flybits. With Flybits, this credit union completely changed the relationship dynamic with its members. Instead of relying on interruptive outbound messages, like email, they made their mobile app a destination for inbound engagement.
Now, thanks to Flybits Concierge, a continuous dynamic feed embedded within their app, they have limitless real estate to keep their members informed.
In just one week, they embedded Flybits Concierge and took control of their engagement strategy. They deployed ten experiences through their new mobile feed, including digital onboarding, alerts setups, and COVID support messaging.
The results
46%
View rate of mobile users
After just three months, the credit union’s communications were being viewed at a rate of one message per two mobile users. Now, they can provide a destination for timely messages, where members can stay informed about events as they change in real time.
Key successes from top FIs
Our Solution
Five years from now, when banking leaders look back at the impact of COVID-19, they’ll wish they’d used innovative technologies like Flybits to personalize the customer experience.
Alan Mcintyre
Head of Global Banking