Blog

What’s the next big thing in context-as-a-service?

In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.

Best Practices for Increasing Mobile Opt-In Rates

From brand trust and transparency comes a coveted catch in the digital world: the opt-in. Every brand wants their customers to provide useful data, but simply being honest with consumers isn’t enough to convince them. If they’re ever going to opt-in, you first need to grab their attention. This statement may seem obvious, but with

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Transparency as a Tool for Data Collection

The Internet of Things has opened a data floodgate. When it comes to privacy, the fate of that flood might be in the hands of consumers. Everyday, 2.5 exabytes of data are produced on the internet. That’s equivalent to 250,000 Libraries of Congress. What’s more? 90% of available data today was generated in the past

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Three Ways Banking Can Be Less Transactional and More Advisory

As originally published in International Banker on June 14, 2017. Historically, banking operated using a product-centric business model; financial institutions employed mass marketing to sell consumers products and services, with an eye toward servicing the needs of the customers making in-person visits to their branches. The teller-customer relationship was based largely on completing transactions, be

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Fintech Startups Partnering With Banks Could Be a Good Thing

As originally published in Tech.Co on July 7, 2017. The surge in fintech startups isn’t just an anomaly — it’s becoming a trend. Between 2015 and 2016, research by KPMG found challenger banks saw a 32 percent spike in lending compared with a 5 percent drop for incumbents. Where is this increase coming from? Probably from challengers’

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3 Ways to Create a Strategic Framework for AI Adoption

As originally published in InformationWeek on August 23, 2017. CIOs need to help leaders understand how AI will really impact their spaces and take steps to using AI to help achieve long-term business objectives. Artificial intelligence has become a buzzword in boardrooms and C-suite meetings in companies large and small, across all industries. The purported

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