Blog

What’s the next big thing in context-as-a-service?

In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.

Fighting Credit Card Misalignment With Personalization

It’s in every bank’s best interest to place well-aligned credit cards in their customers’ pockets. Customers spend 32% more and put a higher share of their monthly spend on credit cards when a card’s fee structures and rewards match their spending.

These primary card behaviors make it more likely that customers will purchase other products from the same bank, too. In fact, primary card customers are 15 times more valuable to banks than casual card customers over the long term.

Read More »
Harnessing the Power of Branches in Your Digital Strategy

Harnessing The Power Of Branches In Your Digital Strategy

The rise of digital banking has not meant the demise of the physical bank branch. In fact, it’s just the opposite. At many banks, branches are still the most important retail sales channel. In the same way consumers prefer visiting their local Apple Store to troubleshoot computer issues in person, they also like an actual human to guide them through major financial decisions.

Read More »
Four Digital Experiences that Boost Customer Loyalty

4 Digital Experiences That Boost Customer Loyalty

Digital channels are important battlegrounds for customer loyalty in banking. Customers’ expectations are increasingly set by big tech companies that offer frictionless, streamlined digital experiences — experiences that they’re starting to bring to financial services in the form of eWallets, loan products, and more. Banks must leap ahead if they want to remain competitive, and attract and retain the types of loyal customers who generate their steadiest revenue streams.

Read More »

Big Tech Can’t Be Trusted With Consumer Data — Here’s Why Banks Should Take Over

You probably already trust a bank with your life savings. Why not your personal data?
Imagine you could set up your Android smartphone so that instead of sending your location data to Google, it would go to your bank, sort of like setting up direct deposits for paychecks. The bank would store that data securely alongside your purchase records from Amazon, your web browser history and any other information collected about you via digital means.

Read More »
A letter from our CEO Hossein Rahnama

A Letter From Our CEO

Every year at this time, I take a few moments to reflect on what we’ve been able to accomplish together as a team at Flybits. And while each year has culminated in some amazing achievements, this year was something truly special. Not only because of how Flybits has grown but also because we are witnessing a change in the financial services industry that is leading to revolutionary developments.

Read More »
Optimizing The Cardholder Lifecycle - Part 4: Retention

Optimizing The Cardholder Lifecycle Part 4: Retention

Acquiring a new customer is up to 25 times as expensive as retaining an existing one, according to Harvard Business Review. That makes the fourth and final phase of the cardholder lifecycle, retention, extremely important to banks. By reinforcing card value proposition and proactively addressing potential causes of churn, banks can reduce their costs while also building loyalty.

Read More »