There’s an old adage that if you want something done right, do it yourself. But in my experience as a Silicon Valley marketer for the past 20+ years, “doing it right” often meant depending on a technical expert to implement an idea or content change – web masters, developers, and other tech support within the
What’s the next big thing in context-as-a-service?
In our blogs, our digital engagement professionals explore new ideas and analyze the trends that are shaping our industry.
I attended a few trade shows recently, including Money 20/20 and the Gartner Application Architecture Development & Integration Summit in Las Vegas, and the Dallas Digital Summit. I saw a lot of presentations about location-based marketing and mobile apps, and talked to lots of mobile app developers and mobile marketers. There’s a lot of experimentation
According to the World Health Organization, roughly 4 million people die from car crashes each year. Another 20 to 50 million suffer non-fatal injuries, many subsequently incurring disabilities. Today’s metropolitan cities are quickly growing, as is the average commute time to and from work.
Mobile devices have become an integral part of the way we communicate, share content, and discover information. They’ve catalyzed our potential to consume and produce information anytime, anywhere. While mobile devices have reached ubiquity, effective interaction paradigms have lagged by comparison.