Customers don’t think about banking. They just expect it to work. These are extraordinary times, however, which call for extraordinary measures. It is an enormous opportunity for banks to build trust and loyalty and shift the perception that banking today is just about transactions.
Just like most marketers right now I thought: “What type of content should I write about during the COVID-19 pandemic that could help people solve a problem?” All this while I’m getting bombarded by best practice articles, social posts, webinars, live videos, and much more. So, instead of me going out to write about something
All relationships evolve over time, including a customer’s relationship with their primary bank. That evolution is governed by the primary banking product lifecycle — the stages a customer progresses through from start to finish in that line of business (LoB) relationship.
Delivering ‘In App Context’ for Families at Ronald McDonald House Charities, Toronto Providing ‘home away from home’ experiences. It goes without saying that life is incredibly difficult for families with a seriously ill child. A scenario undoubtedly compounded by the need to relocate to a new city when seeking treatment. This is why, since 1981,
