How a credit union redefined its digital member experience in under 7 weeks
Members 1st Federal Credit Union transformed its mobile app experience, and saw an increase of over $500K in loans per month*
Members 1st Federal Credit Union serves over half a million members through its network of almost 60 branch locations throughout Central Pennsylvania as well as its robust digital banking and call center channels.
Flybits has been a strong innovation partner and catalyst in modernizing our mobile app while delivering exceptional value to our members.
ARE YOU READY FOR THE METAVERSE?
Members 1st Federal Credit Union realized that members were flocking to mobile phones at an unprecedented rate. The team wanted to provide an app experience that matched the exceptional service members have come to expect in branches. However, a campaign manager that was not connected to the credit union’s mobile app made it difficult to provide timely and relevant updates via mobile. It was time for an upgrade.
With Flybits, Members 1st redefined its member experience and proved that digital transformation can be applied rapidly without disrupting operations.
Members 1st no longer needs to rely on traditional
channels, such as email, to connect with customers beyond the branch, with Flybits supporting its innovative MyConcierge™ service. Now they can communicate directly on mobile and benefit from higher customer engagement on a channel members prefer.