Category: Resources

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Go Beyond Conventional Marketing

Traditional marketing, such as print, broadcast or direct mail are being left in the dust as technology advancements spur digital innovation. Even more modern tactics such as push notifications could be considered “traditional,” as they have become the new norm and standard marketing practice for global organizations. Customers now consume most of their content –

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Go Beyond Push Notifications

We live in an app-based world and as every aspect of life becomes increasingly digitally connected and mobile, applications will continue to become the primary way consumers interact in any friendly or business-related communications. The total number of app downloads is estimated at 197 billion in 2017[1]. While the app category people spend the most

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Go Beyond Mobile: Embracing the Internet of Things

Think back to five years ago, when taking a mobile-first approach was revolutionary to marketing teams around the world. Today, consumers are spending 69% of their media time on smartphones, which means that mobile still takes the top spot as the go-to device for interacting with brands[5]. But with the emergence of Internet of Things,

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Go Beyond Location: Know More About Your Customers

The Internet of Things has opened a data floodgate. When it comes to privacy, the fate of that flood might be in the hands of consumers. Everyday, 2.5 exabytes of data are produced on the internet. That’s equivalent to 250,000 Libraries of Congress. What’s more? 90% of available data today was generated in the past

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Top Digital Marketing Trends to Leverage in 2018

Three-dimensional digital experiences To date, companies have been creating two-dimensional consumer experiences on two-dimensional devices, such as mobile phones, tablets, and desktop computers. The next generation of consumer experiences will be three-dimensional, lived through our entire environment, not just our devices. Customer interactions will bridge the gap between online and offline. For the enterprise, this

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Why Banks Need to Deliver Personalized Customer Experiences

When it comes to digital experiences, consumers are not measuring banks against one another, but rather with leading digital commerce companies such as Amazon, Apple or Zappos. Consumers today look for the brands they interact with digitally to provide consultation and proactive advice on which products or services they might enjoy based on what that company

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A Customer’s Context is More Than Just Location

The birth and never ending iterations of mobile devices have created a rat race for mobile-related softwares and technologies, from mobile apps to payment platforms, and from cameras to music players. All of these pieces of software not only provide us with incredibly practical services that help to simplify our lives, but also keep us

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How to Use Opt-Ins to Personalize Your Marketing Campaigns

This blog is part 3 of a series. Click here for part 1 and here for part 2.   So you’ve snagged the opt-in. Now what? Data collection means nothing unless you know what to do with it. Once data transparency has been communicated and opt-ins have been encouraged, a new marketing monster takes over. Its

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Best Practices for Increasing Mobile Opt-In Rates

From brand trust and transparency comes a coveted catch in the digital world: the opt-in. Every brand wants their customers to provide useful data, but simply being honest with consumers isn’t enough to convince them. If they’re ever going to opt-in, you first need to grab their attention. This statement may seem obvious, but with

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