Category: Blog

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customer experience
Blog
Oi Hua Lee

Building Better Customer Experiences with Design Thinking

Customers expect every activity to be as frictionless as searching on Google or buying those new sunglasses on Amazon — and their expectations extend to financial services. Innovation within the industry teaches customers to expect hyper-personalized experiences with insights, recommendations and offers tailored specifically to them.

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Blog
Oi Hua Lee

Boost Wallet Share by Knowing Your Customer

Technology advancements and the proliferation of consumer apps have created a new customer experience paradigm, where customers expect interactions to be simple, intuitive, and seamlessly connected across physical and digital environments. In banking, the branch is no longer at the center of customer engagement — the “center” is the consumer themselves.

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boost credit card usage
Blog
Oi Hua Lee

5 Ways to Drive Credit Card Usage — That Actually Work

Competition for share of wallet is only intensifying in the digital age. It’s not enough to offer great benefits and a low introductory APR — cardholders demand seamless online and mobile experiences. Luckily, there are a few ways banks can step up to meet and exceed customer expectations.

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The Future of Banking is Contextual
Blog
Oi Hua Lee

The Future of Banking Is Contextual

Technology advancements and the proliferation of consumer apps have created a new customer experience paradigm, where customers expect interactions to be simple, intuitive, and seamlessly connected across physical and digital environments. In banking, the branch is no longer at the center of customer engagement — the “center” is the consumer themselves.

Read More »