TD Bank Group and Flybits today announced an exclusive agreement within the Canadian financial services industry to collaborate on providing TD customers with more personalized mobile banking experiences. The Flybits cloud-based software program transforms mobile apps to deliver rich, contextual experiences to each user, including personalized financial advice – where and when they need it. “A key focus for TD’s digital roadmap is to create more intuitive, personalized experiences that make customers’ lives simpler,” said Rizwan Khalfan, senior vice president and chief digital officer, TD. “Our agreement with Flybits is another example of TD demonstrating its commitment to enriching customers’ lives through innovation. We’re elevating our customer-centric approach by bringing in-the-moment experiences to each individual depending on their situation and needs.”
The Best Practices Awards recognize companies that achieve excellence in technology innovation through a consistent pursuit or investment in new technologies that enable them to effectively serve their customers, while also growing at a rate that exceeds the industry average. After thorough independent research performed by a global team of analysts and consultants at Frost & Sullivan, Flybits was selected as the technology innovation leader in delivering customer experience technology to the global financial services market.