Forrester Research Inc. has highlighted Flybits, a Toronto-based startup company, as the number one context-aware tool for its emerging cloud and context-aware middleware solution. Anthony Mullen’s report, “Emerging Touchpoints Require a Marketing Mind Shift,” encourages marketing professionals to increase corporate investments in innovative practices and procedures in areas such as customer experience, analytics, IT and product design — all of which the Flybits framework addresses. To address the problem of information overload on mobile devices, Flybits unifies the mobile user experience across multiple channels, creating a cohesive mobile presence for a company’s communication needs. Rather than introducing heterogeneous mobile channels to users, all relevant information can be structured within Flybits Zones — semantic-driven, rule-oriented geo-fences.
The Best Practices Awards recognize companies that achieve excellence in technology innovation through a consistent pursuit or investment in new technologies that enable them to effectively serve their customers, while also growing at a rate that exceeds the industry average. After thorough independent research performed by a global team of analysts and consultants at Frost & Sullivan, Flybits was selected as the technology innovation leader in delivering customer experience technology to the global financial services market.