press release

Canada Life and Flybits enrich health and wellness services with personalized experiences

TORONTO, ON (March 30, 2021) —

Over the course of just a few months, the collaboration led to the development of innovative insurance experiences that help customers save time and money.

Flybits, the leading digital experience platform for financial services, has announced the successful launch of data-driven, contextual personalization on Canada Life’s GroupNet app. In 2020, Canada Life launched personalized offers with the objective of delivering high-impact experiences to its customers through their app.

“When we teamed up with Flybits, we were looking for a new and innovative way to connect and service our customers as we continue our digitalization journey,” says Ryan Weiss, Vice-President of Product and Experience at Canada Life. “Together, we’ve built an incredible platform that will undoubtedly further our commitment to supporting our customers’ health and well-being.”

Since its launch, Canada Life has deployed dozens of such experiences including the Best Doctors program, credit counseling, and several initiatives to promote health and wellness. Through these notifications, customers can learn more about their benefits and save time and money. For instance, they can receive reminders to use their wellness account, sign up for direct deposit, download their benefits card to their mobile device, and more.

“Canada Life has taken a bold step in its digital transformation efforts, offering their customers data-driven digital experiences that few organizations in their industry are providing today,” says Brian Jamieson, Chief Operating Officer at Flybits. “It’s exciting to be part of their journey as one of the first insurance companies in the world to offer this degree of customer engagement at scale.”

In the coming year, Canada Life will initiate additional, contextually-aware experiences that will continue to support their customers’ well-being.

Media Contacts

Jannine Krish
Head of Marketing, Flybits

About Flybits

Flybits is the leading customer experience platform for the financial services sector, delivering  personalization at scale. With the most advanced capabilities in the market, its enterprise-level  solution brings relevant content, products, offers, and information to a bank’s digital channels based on what each individual customer needs in the moments that matter. With Flybits, banks  are able to design, launch, and measure data-driven consumer experiences that deliver the right  information to the right customer at the right time, while preserving their privacy. 

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